CTV REBRAND

The CTV redesign was developed out of house this last time. Unfortunately, all aspects of the redesign was not fully develop and there were problems on all platforms that had to be solved. My team and I were left with the challenge of building a fall outdoor campaign basically from scratch in very little time. Once that fall launch was over and everything was delivered and installed, I continued to built a templating system for the entire redesign and establish a cohesive look across all off-air platforms including outdoor, subway trains, buses, social media and web and print.