NEW REBRAND OF VIRGIN RADIO “MORNING SHOW” LOOK

Virgin Radio was rebranded in the fall of 2017. However, it’s new darker scan-line approach worked better for motion video, but not so much for outdoor. I reworked the design so that the talent would be more prominent in the space while increasing overall legibility for copy and branding. I then created templates for print, digital and web for all Virgin stations across Canada to use.